Tourism is a very important aspect of the economy of Siem Reap: it was estimated in 2010 that over 50% of jobs in the town were related to the tourism industry. The city has seen a massive increase in tourist exchange in the decades since the end of the Khmer Rouge era, and businesses centered on tourism have flourished due to the tourism boom. Visitor numbers were negligible in the mid-1990s, but by 2004, over half a million foreign visitors had arrived in Siem Reap Province that year, approximately 50% of all foreign tourists in Cambodia By 2012, tourist numbers had reached over two million.
